Leadershipology is a word that Keith coined years ago. The suffix -ology means “the study of,” therefore the word leadershipology means “the study of leadership.” Leadership is choosing a way of thinking, being and doing life that is not common. Applying the study of leadership through Leadershipology takes your ability to lead to a whole other level, when you mindfully apply what you learn. Keith decided to create Leadershipology to help leaders and emerging leaders challenge themselves every day through empowering thoughts.

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Your Word

If your word is good, you are good. If your word is no good, you are not good.

Your Mind

You need to get out of your mind so you don’t go out of your mind.

Your Heart

Wherever you go, go there with all of your heart.

Your Best

Your FUNK will keep you self-centered and unable to give your BEST to others.


If you don’t deal with yourself the more it makes the devil right.


Where ever you go there you are!


What you do is always secondary to who you are.


There is no win in comparison! (2 Corinthians 10:12) Be the WONDERFUL person YOU are! You are “fearfully and wonderfully made!” There’s only one You!

Think Coach Weekly Newsletter

Think Coach Weekly is a free weekly newsletter that will help you grow your thinking by giving you something to think about, a story to be moved by, and an action to take right now. It is a practical way to personally grow and develop your growth mindset.

The Keith Craft Podcast

Keith Craft shares how to Lead your life well in this podcast, featuring messages, personal thoughts, and guest talks on life and business coaching with an emphasis on spirituality.